Siddhartha Mishra

Siddhartha Mishra, an Indian male, is our Group Chief Operating Officer. He is responsible to develop, establish and ensure adherence to operating policies and procedures of our Group.

He graduated with a Bachelor of Commerce from Guru Ghasidas University (now known as Guru Ghasidas Vishwavidyalaya), India in August 1997 and later obtained his Master of International Business from Devi Ahilya Vishwavidyalaya (formerly known as University of Indore), India in June 1999. He furthered his studies and obtained his Post Graduate Diploma in Hospital & Health Care Management from Symbiosis Centre of Health Care, India in May 2003. He also obtained a Master of Business Administration from Indian Institute of Technology Bombay and Washington University in St Louis in February 2017.

He began his career in the corporate relations department of Apollo Hospitals-Bilaspur, India as a Trainee Executive in October 2001. He was promoted to the position of Executive in April 2003 and Assistant Manager in July 2005. During his tenure with the Apollo Group, he was responsible for planning, designing & executing the Senior Citizen Health Plan, as well as coordinating patient care and information flow for Apollo Heart Plan. He led all aspects of operations for a multi-speciality 275-bed tertiary care private hospital. He was also pivotal in establishing large corporate relationships while also facilitating & organizing events, meets and conferences for greater brand visibility. He left the hospital in September 2005.

In October 2005, he joined Inlaks & Budhrani Hospital, M.N.Budhrani Cancer Institute & SVMC Heart Institute, India as General Manager. He was responsible for promoting hospital services & tertiary care medical services with an objective of improving profitability. He contributed to turning around the hospital operations, successfully achieving improved occupancy and increased revenue. He introduced the automation across the hospital operations, leading to reduced waiting time, improved revenue leakage and better monitoring & control. He also played a vital role in expansion of the operations by leading the initiative for establishing the heart institute. He left the hospital in July 2007.

In August 2007, he joined Institute of Naturopathy & Yogic Sciences, Manav Charitable Hospital & Jindal Charitable Hospital, India as Chief Operating Officer – Hospitals. His role included designing financial models to transform the hospital units into selfsustaining operations. He has also initiated and led the application of ISO certifications and improving the overall patient experience across the units. He left the hospital in November 2007.

In December 2007, he joined Apollo BSR Hospitals, India as General Manager. He managed teams of clinicians, admin and operational staff and improved quality outcomes for patients. He was responsible for preparing the business roadmap and driving the organic as well as inorganic expansion of the hospital. He structured the business units to allow each department to become an individual profit centre and was also involved in liaising with government stakeholders and corporate clients. He left the hospital in May 2008.

In June 2008, he joined Quinnox Consultancy Services Limited, India as Project Manager. In November 2008, he was transferred to OHUM Healthcare Ltd, India, a company set up by the owner of Quinnox Consultancy Services Limited where he assumed the same position in the company. He was promoted to the position of Head of Business Consulting in November 2009 and Vice President – Clinical Transformation (Middle East, Africa) in September 2011 where he was responsible for developing hospital and healthcare technology start up involving internal and external stakeholders. He facilitated operational improvements and enhanced quality of patient care at client hospitals with transformational technologies. He also led the business in India and later expanding the business to US, Jordan, Turkey and Philippines. He left the company in November 2016.

In December 2016, he was appointed as Chief Executive Officer of SD Global Technologies Sdn Bhd (now known as Hati International Sdn Bhd) where he focused on development of new technology applications in healthcare & emerging technologies for other sectors. He was responsible for the strategy development across all core business functions. He left the company in October 2021.

In November 2021, he joined VMware Malaysia Sdn Bhd (a subsidiary of VMware, Inc.) as Industry Practice Director for Healthcare & Life Sciences for APJ (Asia Pacific & Japan). He was responsible in driving the business for health care providers, life sciences organizations, and pharmaceutical companies. He advised senior executives and hospital boards to invest in digital transformation programs within the hospitals, and also advised hospitals by introducing best practice from healthcare industry for the region. He also led large-scale consulting and transformation projects with Tier 1 consulting organizations to provide industry projections. He left the company in December 2023.

In January 2024, he joined Alpha IVF as our Group Chief Operating Officer where he assumed his current responsibilities.

He has no family relationship with the Promoters, Substantial Shareholders, Directors, Key Senior Management or Key Technical Personnel of our Group.

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