Berlinda Soo Ching Ching

Berlinda Soo Ching Ching, a Malaysian female, is our Group Chief Financial Officer. She oversees the accounting and finance operations of our Group. She has been entrusted to undertake the full spectrum of accounting and finance functions of our Group covering financial reporting, taxation, financial planning and management, corporate finance and treasury.

She graduated with a Bachelor of Business in Accounting from Charles Sturt University, Australia in September 1995. She is a Certified Practising Accountant under the CPA Australia (previously known as Australian Society of Certified Practising Accountants) since March 2002. She is also a qualified Chartered Accountant under the MIA since September 2007.

She has over 27 years of working experience in the industries of hospitality, education, courier and property development. She led the finance and accounting department as well as the operations, administration, treasury management, statutory reporting and compliance teams.

She began her career at Pricewaterhouse as an Audit Assistant in March 1996 and was subsequently promoted to a Senior Auditor in 1998, where she was involved in planning and administration of assignments. She left the firm in 1999.

She joined Concorde Inn Sepang KLIA, a member of the Hotel Properties Limited (“HPL”) group as an Accountant in 1999. She was re-assigned and promoted several times within HPL group before leaving the group in April 2011. Her last position with the group was an Assistant Financial Controller in Concorde Hotel Kuala Lumpur, where she led a team of 15 members in the day-to-day running of the finance department (inclusive of credit control, information technology, purchasing and receiving) of the hotel.

In May 2011, she joined Kheng Hoe & Partners as a General Manager where she managed finance, human resources, administrative, information technology and marketing matters of the firm. She left the firm in July 2011 and took a short career break. She resumed her career in February 2012 as a Finance Manager in Deloitte Malaysia where she managed finance and administrative matters for Deloitte Malaysia and led the finance team in the systems, applications and products (SAP) and shared services units. She left Deloitte Malaysia in October 2012. In November 2012, she joined IACT College as a Finance Manager where she managed finance, treasury and administrative matters of the college. She left the college in October 2015 and joined ULearn Technology Sdn Bhd as a Finance and Admin Manager where she led the finance, administration and human resources departments to improve and execute operational processes. She left the company in May 2016.

She joined Airpak Express (M) Sdn Bhd in May 2016 as Finance Controller where she led the finance, human resources and administrative departments of the company. She left the company in October 2018.

Subsequently, she joined Nationwide Express Courier Services Bhd from October 2018 to December 2019 as the Group General Manager in finance, accounts & revenue assurance division, Mygres Ceramiche Sdn Bhd from January 2020 to November 2020 as the Finance Director and EcoFirst Consolidated Bhd from May 2021 to November 2022 as the Financial Controller, where she held positions with similar job functions and assumed similar responsibilities such as planning, reviewing and strategising operational processes.

In December 2022, she joined Alpha KL as the Chief Financial Officer. In September 2023, she was redesignated as the Group Chief Financial Officer of Alpha IVF where she assumed her current responsibilities.

She has no family relationship with the Promoters, Substantial Shareholders, Directors, Key Senior Management or Key Technical Personnel of our Group.

Your Parenthood Journey Starts Here

Contact us today to begin your journey toward building the family of your dreams.